The company offers a new and distinctly fresh approach to the for sale by owner client. After all, Hobo which stands for Homes Online By Owner has a founding team that blends real estate savvy with a clever commercial appeal. The Hobo character appears in top hat and tails along with his faithful dachshund at his side on their attractive yard signs as well as in the company web site and throughout their media campaign. The red, white and blue colors are sure to attract folk’s attention. But don’t be fooled by the comic like character, the company is serious about selling homes “Commission Free”.

As stated by the company president and founder, Lagean Dunn, “Our primary objective is to establish the best alternative for the Owner / Seller to market their property in a “Commission Free Environment”. Hobo will differentiate from the competition by offering consistency of quality on their website and promoting a cohesive marketing approach. Hobo associates actually visit each home and take professional photos for display on the website. Combining the “branding approach” of the Hobo man with the website and the yard signs sends a new signal to prospective buyers.


The company campaign focuses on the savings of no commission and offers their services in three packages that range as low as $299 to a high of only $499. The company has a commitment to focus on the customer and will not allow product endorsements on the website unless they contribute to bringing the customer and seller together in a commission free environment.


Initiating business from the Dallas, Texas market, the company plans an aggressive expansion and is currently working on franchising opportunities. Some territories have already had early commitments.

Interested parties should be directed to contact hoboreads2@charter.net.