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Bedford at Falls River Glimmers with Gold; Attains Multiple National Awards
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Added: 02/15/2005
Type: Summary
Viewed: 880 time(s)
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Bedford at Falls River Glimmers with Gold; Attains Multiple National Awards
Raleigh, N.C February 15, 2005 -- Already recognized as the 2004 Community of the Year by the North Carolina Home Builders Association, Bedford At Falls River has once again amazed its peers, this time on the national level. Bedford At Falls River, a Wakefield Development Company Community, won 16 awards from 2005’s “Nationals” – The National Sales and Marketing Awards.
After qualifying for the finals, Bedford and its Charleston Builder Group went up against the Nation’s best, and triumphantly took home the Gold Award for Best Product Design by a Small Volume Builder; the only Gold taken in all of North Carolina by a community or builder.
Bedford’s developers and a number of its partners were previously awarded nine Regional awards and six Silver awards in this year’s competition. Bedford’s six Silver Awards distinguish it from a very competitive field of 1200 entries and confirmed Bedford’s eligibility as a finalist for the coveted “Nationals” Gold Award trophy for each category.
“The entire Bedford and Wakefield Development team is thrilled with the outstanding performance at The Nationals,” claimed Kathy Catullo, Director of Marketing for Bedford. “Being recognized by such an esteemed council 15 times, then to take home a Gold, it truly puts an exclamation point on all of our efforts and the efforts of our partners.”
Bedford, a Traditional Neighborhood Development (TND) style community, has built quite a reputation, and serves as a premiere model for future TND developments in the Triangle area of North Carolina and beyond. The judges weren’t the only people to notice the remarkably appealing community; a Triangle record 368 homes were sold in 2004 at Bedford.
Wakefield Development poured their efforts into every little detail at Bedford, and being recognized on so many different aspects certainly is rewarding for all of Bedford’s associates. “But the best reward is to finally see our vision coming to realization, and all Bedford’s residents enjoying the incredible lifestyle that this vision offers,” added Catullo.
Bedford won its Silver Awards for marketing and design categories including Best Community Brochure – Masterplanned Community, Best Broker Promotion, Best Television Commercial, Best Landscape Design, Best Product By A Small Volume Builder (less than 100 units) and Masterplanned Community Of The Year. The Masterplanned Community of the Year Award is only available to those who entered a mandatory 8 categories.
The nine Regional Awards indicate that Bedford received the judges’ highest total score for its region within those categories. The Regional Awards included all the categories for the Silver Award wins as well as Best Color Ad - Masterplan, Best Radio Commercial, Best Signage Program, and Best Interior Merchandising For A Model - $400,001 to $650,000.
The national success of Bedford At Falls River can be credited to Wakefield Development Company and the all-star supporting cast it has assembled. Each of the 16 awards can be attributed to a joint effort between Wakefield Development Company and its many partners, which include Littleton Advertising & Marketing of New Bern & Raleigh; Ear Works of Virginia Beach, VA; Chip Henderson Photography of Oxford, NC; Crescent Moon Pictures of Bluffton, SC; Rodney’s Sign Company of Apex, NC; ETd, Dave D’Amato Design Associates of Cary, NC; J. Michael Hubbard, Architect, Cary NC; Design Environments Inc. of Kennesaw, GA; W&W Partners, Inc. and many others.
The Nationals is the premiere awards show presented by the National Sales and Marketing Council (NSMC), a council of the National Association of Home Builders. It’s the largest competition in the nation for new-home sales and marketing professionals and communities. It is also considered the most prestigious, in part because of its national scope.
Winners from The Nationals emerge from a painstaking three-day judging process that includes evaluation by some of the industry’s finest marketing professionals, representing a wide range of disciplines and a geographic cross-section.
Celebrating its 24th year in 2005, The Nationals pays tribute to superior new-home sales and marketing achievements by individual sales and marketing professionals, homebuilders and associates, and sales and marketing councils. The Nationals showcases winners in distinguished national, regional and local publications.
For more information about Bedford At Falls River, please visit www.BedfordTradition.com, call 919-792-0100, or visit the Welcome Center at 4390 Falls River Ave., Raleigh, NC 27614.
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