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Interactivate Hires Online Marketing Pro to Lead Newly Formed Urban Division
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Added: 09/12/2005
Type: Summary
Viewed: 764 time(s)
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Interactivate Hires Online Marketing Pro to Lead Newly Formed Urban Division
Interactivate, Inc., a leading online marketing firm, today announced the hiring of Cornelis de Jong as account director of its newly formed urban division. In this role, de Jong will provide strategic direction and manage online marketing programs for Interactivate's growing list of urban builders and developers.
De Jong comes to Interactivate with an impressive track record creating and implementing online marketing strategies for some of the nation's largest corporations. Prior to joining Interactivate, de Jong was senior marketing manager of web strategy and branding for Bally Total Fitness in Chicago where he was responsible for initiating and reviewing all web marketing plans and implementing strategic marketing direction on all e-commerce platforms.
Before that, de Jong served as advertising inventory specialist of media planning for AOL Time Warner (AOLTW) in New York successfully integrating Fortune.com, Instyle.com TeenPeople.com EW.com and Parenting.com as the first post–merger AOLTW websites. He was later promoted to brand manager of interactive marketing responsible for planning and implementing online redesigns for Health.com, the AOL Health Channel, WebMD, AOL Parenting Channel, Parenting.com CookingLight.com AOL e-Newsletters and AOL.com.
Additionally, de Jong served as an Architectural Docent for the Chicago River Architectural Tours, giving in-depth narrations of all architecturally significant skyscrapers, and has also reclaimed and restored a number of historical urban properties in Chicago.
"I am very excited about the opportunity to combine my extensive knowledge of online marketing with my passion for urban architecture," said de Jong. "Interactivate clearly understands that urban homebuyers possess unique characteristics, attitudes and preferences, and I look forward to leading this newly formed division."
"Over the past year, Interactivate has seen incredible growth in the urban housing market in Southern California," said Jack Abbot, CEO of Interactivate. "Cor is an outstanding online strategist who clearly understands the urban marketplace. Our clients will benefit tremendously from his expertise."
About Interactivate, Inc.
Interactivate is a successful and rapidly growing marketing firm specializing in online communications. Interactivate's success is based on a single principle – learn the client's business and develop strategic solutions that provide value and measurable results. The firm's products and services are highly respected in the marketplace with the majority of our business coming to us as referrals from our existing clients who have seen firsthand how the Internet can be used as a powerful marketing tool. For more information about Interactivate's services and offerings, go to www.interactivate.com.
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