- Real Estate Online Marketing Expert Issues Predictions for 2006

Thursday, 09th February 2012

home about authors news books xml feed sitemap privacy contact us

There are 13 users online

Mortgages
Agents and Brokers
Commercial Real Estate
General
Home Buyers
Home Furnishings / Interiors
Home Owners
Home Related Services
International Real Estate
Local Real Estate News
Property Maintenance
Property Sellers
Real Estate Education
Real Estate Industry
Real Estate Investing
Real Estate Law
Rental and Income Property
Retirement-Senior Housing

Our Newsletter

Subscribe
Unsubscribe

Voting Poll

If you had $20,000 to spend, which room would you do a makeover on?
	Bathroom
	Family Room
	Kitchen
	Living Room
	Master Bedroom
	Other Bedroom
	Outdoor Kitchen

Other Resources

For other sources of real-estate news, tips, and information, visit our resources page

Submit an Article

Would you like to have your article posted? Click Here

Real Estate Online Marketing Expert Issues Predictions for 2006
Added: 01/13/2006 Type: Summary Viewed: 543 time(s) [ Not Rated Yet ]

How would you rate this article: Bad Good Go ť

Printer Friendly Version

Real Estate Online Marketing Expert Issues Predictions for 2006

Tim O'Keefe of http://SpiderJuiceTechnologies.com has issued his top predictions for 2006.

O'Keefe said, "The online pressure will get tighter and tighter for the online agent or broker. Unfortunately....however there are many opportunities to capture larger market share, despite what the large aggregators are doing".

Available at http://www.spiderworkz.com/arts/ , the report offers many problems, but also many opportunities for the online agent or broker. Everything from blogs, podcasts and video blogging are covered in the online report.

The predictions cover strategical considerations and new technologies that are sure to help many to succeed in 2006. However, the report warns against coming problems for not only online real estate professionals, but traditional, offline agents.

This years online marketer faces fierce competition from not only local competition. But Tim points out that Big Corporate/Non-Realtor entities, are taking important search positions away from the local agent.

"The local agent faces huge competition as his local competition hires Search Marketing firms like us. But they also are up against big entities that capture leads and turn around and resell those leads to the Realtor community." But Tim points out that the very data that has led to prosperity for so many online agents is also in a way the culprit.

"There is huge competition from the U.S. Attorney's office for the National Association of Realtors to make the MLS data more open. You see many Boards of Realtors offering open, non-registered access to their data. In some markets it is openly displayed in online newspapers."

"Part of the Reason that Realtors run open houses, pay for big four color ads, and have websites is to create a prospect database around themselves. The MLS is a cooperative whereby they can share their prospect with each other to represent the purchase or sale of a home. When there is no lead capture mechanism, they affectively are running a charity because the likelihood of the prospect emailing or calling them is pretty slim."

He goes onto say that as more and more online services offer listings without capture, and as more and more aggragators come online. It will become more difficult to produce sales.

Tim O'Keefe is President of Spider Juice Technologies, Inc and specializes in search engine traffic, lead generation, and conversion strategies. He is available for consults and can be followed by his blog at http://houseblogger.typepad.com/.

Article Pages: 1

Article Comments

Add Comment |

View All (0)

There are currently no comments for this article.

Advanced Search