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LoanWeb’s First Quarter Success Fueled by New Media Partnerships
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Added: 04/11/2006
Type: Summary
Viewed: 502 time(s)
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LoanWeb’s First Quarter Success Fueled by New Media Partnerships
LoanWeb®, a leader in online mortgage marketing, today reported that their mortgage lead volume for the period of January 1 through March 31, 2006 increased 46% over the same period in 2005. Several multi-million dollar annual media partnerships, launched in January 2006, have already generated significant results and increased public awareness for LoanWeb’s mortgage products and services.
Targeted ads presented to consumers through LoanWeb’s online media partners – combined with additional concurrent, broad-reaching campaigns – accounted for more than 95% of LoanWeb’s new lead volume during the first quarter of 2006. In addition to these relationships, the company also has supplementary agreements with other leading Internet destinations, which accounted for a 90% increase in traffic to LoanWeb.com during the first quarter of 2006.
With these online media agreements, LoanWeb has been able to maintain a consistent flow of targeted consumers in the face of the increasing mortgage rates in 2006. LoanWeb’s Internet partnerships, in conjunction with additional online media placements, have helped to propel the company up ClickZ’s “Top 50 Internet Advertisers by Media Value” list. In December 2005, LoanWeb ranked 34th overall and 10th in the Financial category; in the most recent rankings (January 2006), LoanWeb climbed to 11th overall and 5th in the Financial category.
About LoanWeb.com
LoanWeb.com, founded in 1996, is one of the Internet’s original mortgage marketing sites and was recognized by INC. Magazine in 2004 as one of the 500 fastest growing privately-held companies in America. LoanWeb provides consumers with an online destination that offers them the power of comparison shopping the industry’s top lenders, attracting nearly two million unique visitors each month to its e-commerce sites. LoanWeb has hundreds of top national and local lenders in its network, allowing the consumer to select the best option from multiple offers. Major media relationships with leading Internet destinations, such as AOL, MSN, CNN, Fox News and Yahoo, have assisted the company in generating constant, targeted mortgage traffic; positioning the Company as a leader in the online mortgage marketing industry. LoanWeb consistently ranks among the Top 50 Internet Media Advertisers each month on ClickZ.com and one of the highest trafficked consumer finance sites on Hitwise.com. |
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