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RealBlogging Continues Strong Growth as NY Times Real Estate Blog Shuts
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Added: 09/15/2006
Type: Summary
Viewed: 208 time(s)
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RealBlogging Continues Strong Growth as NY Times Real Estate Blog Shuts
One of the industry's major national blogs, RealBlogging (www.RealBlogging.com) is showing no signs of a decline but actually trending upwards for September.
On the flipside, The New York Times real estate blog The Walk Through (http://walkthrough.nytimes.com/) officially closed this week. The final post stated the reason for the action was, "We've decided to turn our focus to other parts of our real estate pages."
In June, The New York Times Real Estate Blog and RealBlogging were basically on par with one another, with respectively 58 and 59 blog posts each. Since then The New York Times Blog crashed to 2 posts in August, with their last post on August 7, while RealBlogging maintained a steady 45-50 posts each month, and with the 29 posts already posted in September it is on track to set a new record of 70 posts this month:
New York Times RealBlogging
Real Estate Blog Real Estate Blog
# of Posts in June-----58-------59
# of post in July-------20-------50
# of post in August-----2-------46
# of post in Sept--------0-------70
(trend line based on 29 posts for first 12 days)
Times deputy managing editor Jonathan Landman, the person responsible for the paper's online presence, said the paper is "experimenting" with different blogs and seeing what works and what doesn't. In the way of further explanation Landman added that The Walk Through had a "national real estate" focus and that "the real estate that seems to really get people involved is local. It's the local that grabs you by the throat."
Stefan Swanepoel, CEO of the RealtyU Group (www.realtyu.com) one of 40 regular contributors to RealBlogging, said he understood the need and interaction of local real estate blogs but that the statistics validated the need for a national blog as well. "There is also need to discuss important issues affecting real estate," he said.
RealBlogging with their current 40 industry authors, speakers and real estate leaders, each carefully selected for their field of expertise, cover some 30 key facets of the real estate industry including: The Housing Bubble, Real Estate Trends, Buying and Selling a Home, Fraud, Mortgages, Realtor Associations, Commissions, Technology and Professionalism, to list but a few.
It is estimated that 10 million people earn their living from the real estate industry, some 15 million consumers are every year either home buyers or sellers and over 100 million consumer surf for real estate online every year on sites such as Realtor.com, realestate.com and other large portals.
So for bloggers focused on national or local real estate issues, real estate affects millions of people and blogging is a growing method for them to interact with one another. www.RealBlogging.com is managed by Blogging Systems (www.bloggingsystems.com) and parties interested to become a regular contributor can contact Stefan at RealtyU.com.
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