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Encuentra24.com in Magazine Format for Costa Rica Real Estate
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Added: 01/29/2007
Type: Summary
Viewed: 226 time(s)
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Encuentra24.com in Magazine Format for Costa Rica Real Estate
Swiss Panama Group, Corp. the Panamanian company responsible for the development of Latin-American Web portals such as encuentra24.com announced its strategic alliance with Costa Rican company, Comunicaciones Tu Casa Mi Casa, S.A.
During the visit of the commercial director of the Costa Rican company in Panama, a broad business agenda was discussed, which included as a principal task, the implementation of a new magazine called Encuentra24.com Costa Rica real estate. The website that shares the same name, with only 18 months available online, has worked as an automated supply of property listings for Panama and Costa Rica. With the launch of the printed magazine under the commercial management of the new tactical partner, the corporation will lay down a new promotional method through the media synergy that internet and a printed magazine represents.
Costa Rica real estate owners who post their listings and agree too have their ads also on the magazine, will be able to do so, without additional cost from February 15 on any of the 10,000 monthly full color copies published. The 8½"x11 size pages will include apartments, land, and homes in Costa Rica and will be distributed in hotels, malls, car rentals, bancs, supermarkets, gyms, and McDonald's restaurant, where any one can feel free to take a free copy from any San Jose, Puntares, Guanacaste and Cartago establishment.
The decision Swiss Panama Group made to consent on the aggregate value which, circulating an encuentra24.com magazine, is born from the statistical traffic increase of incorporating listings from the neighboring country would mean. The number of monthly visitors has shown an increased of 12% including more than 4 million page views according to its Google Analytic tool capable of measuring pageviews, clicks through rate, impressions, user fidelity and much more. Even thought the real estate boom in Panama begun many years ago, it still is a relatively new market and since earthquakes are not at all an inconvenience for the popular city, furthermore the impact can easily be seen in the development skyscrapers and apartments in Panama. However, Cost Rica, has been known for years as an ideal country to have a second home. |
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