Canadian homeowners and investors exploring home equity loans and refinancing for home improvement, investment or debt consolidation can now access hundreds of competitive loan programs though a new resource portal launched by industry veterans, The Mortgage Store Online.

People typically don't expect to hear back from a mortgage broker right away

The Mortgage Store Online portal makes mortgage shopping simple, quick and secure. Designed by licensed industry experts, the portal gives borrowers and investors a way to explore home equity and refinancing programs with quick-click online convenience. In just minutes, borrowers can request complimentary, hassle-free mortgage consultations with licensed experts; calculate and compare mortgage rates; and access mortgage brokers more quickly than ever.

"People typically don't expect to hear back from a mortgage broker right away," says Joseph Janovich, cofounder and partner. "With easy access via our Web site, customers now have their mortgage loan needs taken care of in the same or next business day."

Hundreds of Canadian home loan and refinancing programs are available, ranging from home equity loans, new home mortgages and home refinancing programs, to mortgage financing for investment property. Loan programs are available for homebuyers and borrowers who lack superior credit and income documentation, as well as those eyeing commercial property, tax savings or debt consolidation.

The portal is backed by an extensive resource library, with mortgage tools that help buyers make smart decisions throughout the mortgage process. The Mortgage Store Online library is continually updated and features information and tools needed by first-time homebuyers, home equity borrowers and investment property buyers. Hundreds of articles focus on mortgage and home loan education, loan programs, qualification criteria and interest rates. Online tools include mortgage calculators, rate calculations and application forms. And for those who would prefer to listen to mortgage advice than read them, people can subscribe to their weekly podcast radio show.

Joe Janovich, cofounder and partner, says The Mortgage Store Online now provides the quick access and approval today's borrowers want -- in addition to trusted service from mortgage industry veterans.

"Our resources and portal access to programs and lenders are online extensions of our real-world business -- a business that we've developed over the past twenty years," said Janovich. "Mortgage know-how and service have always been important to our front-door customers ... it's proving equally important to our online consumers."

"Borrowers need reliable mortgage options on home equity loans, refinancing and investing. And they need the same high level of service from a secure, trusted source. We're confident that our reputable service far surpasses the multitude of offerings made by the mass of newcomers, those here today ... but likely, gone tomorrow," Janovich concluded.

The Mortgage Store Online resources include:

• Home mortgage services and commercial mortgage solutions.
  
• Free mortgage consultation with a licensed agent -- Brokers have access to numerous lenders, and explore loan programs without fees or obligation - consult a licensed mortgage agent without the hassle of dealing with a fee-based 'middleman.'
  
• Explore mortgage options -- Access hundreds of loan programs. Many home buyers and refinancing borrowers qualify regardless of credit history, debt ratio or income documentation.
  
• Sound mortgage options and selection -- Find home loans, home mortgages, refinancing and home equity loans for vacation homes, debt consolidation, commercial or investment property.
  
• Mortgage tools, resources -- News feeds, exclusive articles, mortgage advice, how-to's, calculators, compare rates, eye trends, glossary, podcast shows and more.
  
• Investment property, commercial resources -- Explore investment loans, commercial mortgages, resources and trends.

About The Mortgage Store Online
With headquarters in Ontario, Canada, The Mortgage Store Online is licensed to provide home and commercial mortgage loans in most Canadian provinces (excluding Quebec and the Territories). With more than two decades of mortgage industry leadership, the company couples 'real world' experience, industry relationships, customer service and secure technology with the convenience of the Web.