“Many brokers, big and small, are disappointed with the quality and quantity of their website traffic. Based on this experience some even come to the wrong conclusion that the “Internet doesn’t work for us,”” states Keith Hunt Vice President of Camelot Marketing, a full service agency based in California.

“It’s not that the Internet doesn’t work, it’s how you work the Internet and understanding how it really functions. If brokers did, the internet would become an endless source for mortgage lead generation.”

For a limited time, Camelot Marketing is offering free, no risk consultations to help brokers with their online marketing. They will help with misconceptions surrounding the Internet and make recommendations on how to improve online presence.

“Historically brokers have used traditional advertising such as radio or print, hoping to find those consumers ready to act right away. Brokers are in control of the message and when it is delivered.”

But the complete opposite scenario exists on the Internet. After consumers have made an active decision to pursue a loan they search the Internet looking for a broker or information.

The Internet is a two-way pipeline and gives consumers access to more information and the choice of thousands of brokers. A search for “mortgage broker” on Yahoo! serves up 920,000 listings. With so much competition the brokers’ website must appear on the first page of the search engine listings or the chance of a click through is very unlikely.”

“With so many listings surfers become impatient and adopt the attitude of “give me the information I want, give it to me now, and don’t waste my time.” If a website does not meet basic requirements by loading quickly and providing relevant information surfers simply move on to the next listing.”


‘Surfers will research information online but a high percentage will finalize the transaction offline. They may call with questions, or for security reasons, would rather provide personal data over the phone.”

“During the free consultation we may not tell brokers what they want to hear. But those that follow the advice will get more quality website visitors. Increased presence will improve the quality of website visitors, online applications and incoming phone calls.”

“To take advantage, adjustments will have to be made, so the more aggressive brokers will benefit the most.”

“We hope brokers that do decide to work the Internet will call us for assistance,” concludes Hunt.

For free consultation Keith Hunt can be reached at 909 987 1233 or through email keith@camelotmarketing.net.


Camelot Marketing as a full service agency based in California, has for 20 years specialized in working together with small and medium sized companies

Camelot serves clients in the mortgage, health, sports, and non-profit industries.

In recent years Camelot has developed proprietary website marketing programs.