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Wild Hare Marketing Signs Licensing Agreement To Distribute Cutting Edge Technology
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Added: 01/03/2004
Type: Summary
Viewed: 1077 time(s)
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Wild Hare Marketing Signs Licensing Agreement To Distribute Cutting Edge Technology
Wild Hare Marketing of Chelsea, Michigan has signed a licensing agreement to distribute the iMediaPro line of client relationship tools. iMediaPro, a California based company, develops computer based marketing systems for the financial services and real estate industries.
Going beyond traditional marketing, the iMediaPro system utilizes a customized CD presentation, online message cards and animated, flash email to attract prospects and maintain contact with clients. The system is based on the principle of “Permission Marketing”, getting the approval of the prospect before sending any information. It also includes a complete marketing plan that takes a focused approach of building a client base using advanced technology delivered through email.
The iMediaPro marketing system consists of the Multimedia Business Card and eCards & Concepts. The Multimedia Business Cards is a customized CD presentation for advisors, agents and brokers that is used to establish trust and rapport before the initial meeting with potential clients. Each disk comes packaged in a specially designed Lexan album with personalized full-color graphics. The content of the presentation contains a personal biography of the agent or advisor, a featured interview about the services they provide, testimonials of existing clients, and industry specific tools and calculators. A unique feature of the Multimedia Business Card is that the agent or advisor is instantly notified via email when prospect has viewed the presentation.
eCards are email delivered post cards that are used to send personal greetings, reminders and messages to clients. Subscribers can up-load their database of contacts and send messages for new product introductions, promotions, seminars and events. There are over twenty industry and occasion specific categories of photo selections to add with the each message. One feature of eCards is the ability to set-up event cards that are automatically sent on specific dates to insure birthdays, anniversaries and holiday greetings are never missed again.
The innovative eConcepts use the power of interactive marketing to engage prospects and clients to action. Delivered via email, advisors and agents are now able to send marketing messages that inform with movement and music. The themes of the animated messages include Asset Allocation, Long Term Care Insurance and Estate Planning for the financial services industry; Personal Showing Invitations, Loan
Approval and Selecting the Right Agent for real estate. Each eConcept opens with a personalized envelope from the sender and finishes with a response card where the prospect can request information. Over 100 stock eConcepts are currently on-line and customized versions available.
More people are communicating with computers and email than ever before and the iMediaPro marketing system is designed to leverage the power of technology for financial and real estate professionals.
Samples of the Multimedia Business Card and the eCards & Concepts are available upon request through email at mmbc.whm@earthlink.net.
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