- Real Estate Industry Builds Business Intelligence with SurveyWriter.com

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Real Estate Industry Builds Business Intelligence with SurveyWriter.com
Added: 01/03/2004 Type: Summary Viewed: 751 time(s) [ Not Rated Yet ]

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Real Estate Industry Builds Business Intelligence with SurveyWriter.com

More and more savvy real estate professionals realize that obtaining pre-market and post-market feedback from potential and existing customers can be the key to success in the market place.

SurveyWriter.com is a new web service available to realtors, investors, insurers, and other real estate professionals that gives them the online tools to measure customer attitudes and opinions regarding products and services to further enhance understanding of their target market.

According to Joel Friedman, CEO of SurveyWriter, "Real estate associations are using SurveyWriter to gather vital industry data from association members. Management companies target tenants for customer satisfaction surveys. The application can even be used for property and site improvement surveys." Said Friedman, "The potential uses for online research in the real estate industry are limitless."

Here's how it works:

You log onto www.surveywriter.com through your personal Internet connection and your browser.
You create your questionnaire using SurveyWriter's advanced HTML question editor. Extensive formatting capabilites provide you with complete control over the look and feel of your survey, and filter wizards comfortably guide you through the construction of advanced logic questions, which allow you to "talk" to your respondents by asking new questions based on their answers to previous ones.
The survey is seamlessly linked to your own Web site. No one ever knows that you are not hosting the survey. SurveyWriter tabulates results automatically, and you can view them at any time in presentation-ready charts. If you wish, you could also download the survey results onto a spreadsheet or similar application. No programming or network experience is necessary. All you need is a PC and a connection to the Internet to create and field full-featured web surveys. SurveyWriter provides the tools to connect with customers all over the world, instantly, and at the low cost of $1.25 per completed survey! No upfront costs, and training is free.

According to Friedman, "SurveyWriter.com enables real-time, bi-directional communication between real estate professionals and consumers by delivering media-rich content over the Web and collecting feedback from the viewer. The result is a powerful marketing and data collection tool."

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