IBIDCO TO OFFER MARKETING SERVICES FOR BUILDER HOMESITE AND EBAY REAL ESTATE’S NEW HOMES MARKETPLACE

iBidCo, the leading national provider of online and live sales events for the new home industry, today announced that they will offer additional marketing and live-auction services to builders within eBay’s new homes marketplace developed by Builder Homesite, Inc. and eBay Real Estate. iBidCo will help create a more robust auction-event experience for these builders through its Premium Online Sales Event and Live Sales Event with Webcast products.

Chris Albrick, iBidCo president and chief executive officer said, “By adding our proven services to the successful formula created by eBay Real Estate and Builder Homesite, we are helping builders realize the potential of combined online and live sales events as powerful new marketing initiatives.”    

Premium Online Sales Event is a high-touch marketing service that provides builders with additional, proactive marketing measures, including a marketing consultation, telemarketing, onsite displays, buyer training and more. Live Sales Event with Webcast is a live offline auction hosted by iBidCo that is simulcast with eBay’s online auction event. These products and services will be available in addition to basic services that eBay Real Estate and Builder Homesite, Inc. already provide to participating builders.
“Our overall goal is to help builders sell their properties faster and more efficiently,” noted Tim Costello, chairman and chief executive officer of Builder Homesite, Inc. “By leveraging iBidCo’s proven marketing services and their ability to conduct live auctions with the new homes platform on eBay, we are increasing the value proposition for builders, and enriching the overall buying experience for consumers.”

eBay Real Estate and Builder Homesite, Inc. conducted the first-ever auction-style event on eBay for new homes June 15th through 24th. The event was successful in attracting some of the top builders in the country – including American Heritage Homes, Beazer Homes, Hammonds Homes, KB Home and McGuyer HomeBuilders, Inc.

“The addition of these new products from iBidCo closely follows upon the heels of our success with the first new homes auction event on eBay,” added Doug Galen, vice president of eBay Real Estate, Travel and New Business. “Providing builders with more ways to increase the returns on their property listings is an important part of building upon this initial success and offering a better service.”

About iBidCo

Oakland, CA based iBidCo (www.ibidco.com) is a new homes industry leading provider of online sales systems – the Online Sales Event, Live Sales Event with Webcast. iBidCo provides the systems, technology and expertise for grand or phase openings, premium home sales and inventory or community closeouts. These fully managed solutions work directly with the builder’s sales and marketing team to enhance sales performance and save marketing costs, with an emphasis on ensuring a convenient and positive consumer home buying experience.