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SafeRent Introduces The SafeRent Insight Center for a More Complete View Into Portfolio
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Added: 01/10/2004
Type: Summary
Viewed: 732 time(s)
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SafeRent Introduces The SafeRent Insight Center for a More Complete View Into Portfolio
SafeRent, Inc., the leading provider of online credit and risk management services to the apartment industry, announced the launch of the SafeRent Insight Center, an online business reporting suite that provides property managers and owners immediate access to key performance indicators and objective, actionable data about their portfolio and local markets.
The SafeRent Insight Center provides a timely and highly detailed view into the effectiveness of resident screening and marketing practices. It allows for analysis of key business drivers such as applicant traffic, applicant quality, marketing program performance, renter behavior, and demographics. Management can evaluate these metrics across their portfolio and can make comparisons against the local market. New with this release, in addition to being able to run “what if” scenarios to understand the impact of changes to property risk / acceptance levels, managers now can implement desired changes to their credit policy immediately online.
“Using SafeRent’s Insight Center has truly given me visibility into aspects of our business that we’ve not seen before,” said Todd Pope, President of Simpson Property Group. “We can quickly and easily look at data in a number of ways to develop a clearer picture of our operations. The SafeRent Insight Center is going to help make my management team more effective in finding quality applicants and establishing credit levels for our communities. We simply have better control over our income potential as a result of credit policies that we now command,” Pope said.
SafeRent CEO Linda Bush noted, “Because SafeRent’s customers represent a large portion of the multi-family housing marketplace, we’ve accumulated a huge volume of data on
performance of properties nationwide. Through our Insight Center, customers can judge property performance across their own communities as well as the overall market by using the “common currency” of the SafeRent score, a standard for assessing applicant risk regardless of location.”
Bush added, “SafeRent Insight Center users can determine which marketing sources draw the most profitable customers and analyze if the applicant quality is changing. Credit policies can be examined and adjusted to optimize occupancy. Today our customers have real time insight into how they can increase revenue without taking on too much risk. Most importantly, we enable our customers to control their own risk tolerance levels based on changing market conditions.”
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