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Regional moves into a niche' with a woman's touch!
Added: 02/21/2004
Type: Summary
Viewed: 582 time(s)
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Regional moves into a niche' with a woman's touch!

You will not find Regional Enterprises, LLC buried in the yellow pages. However, that is where they feel they are uncovering their customers. "We want the calls other movers are not returning, reject for logistical reasons or lack of dollar incentive for their sales force", says Owner and President, Patria Leone.

Pursuit of these prospects is enacted within a series of quarterly marketing plans to address the seasonality of the valleys local moving business. Patria has partnered Regional with Eric Olsen and his company, Fasturtle; for web hosting and search engine management. This is where constant study and evaluation of ecommerce (internet use)and other leads are coming from.

The Regional sales and production core provides well spoken, experienced, image conscious, uniformed men, who approach each residence with respect for their work. All employees have a genuine desire to help make your moving experience stress free.

You may wonder if this is possible in a traditionally macho, blue collar business? According to Patria, "Yes it is!". "Our service is so good, we have to call back and ask customers to do the job completion surveys a second time and be as tough on us as possible!".

Regional compensates its employees with competitive hourly wages and additional gratuities are distributed strictly based on these customer survey results. The Gratuities from customers typically range from ten to fifteen percent of most jobs. At the end of each job the customer grades the company performance from initial sales contact to final field completion. The employees score is calculated into a percentage which is the amount of tip they keep as a bonus. Before the bonus is signed off on and paid, the foreman must put in writing how the job could have been done better regardless how it turned out.

Leone believes this puts the workers, "in business for themselves". "The guys want to look professional and presentable. They want the best equipment and a clean truck behind them as the customer looks over their shoulder. Everyone has a sense of pride and we feel this helps them take pride when telling others what they do for a living, and who they work for."

This all sounds like basic, simple good business practice and thats all it is. Regionals people, marketing, pricing and web page were all designed with a concept of "productive, simplicity". They run a single page, in your face website with minimal input on the prospects part. The pricing and scheduling are basic with 90% of it done over the phone. Contracts are simple and self explanatory for the customers and the crew. Production is extremely efficient enacting best practices with state of the art equipment and easy payment upon completion.

Simply put, Regional is a fine tuned new business and wants to service you and others you refer. If you need labor with a truck or a rental that has to be professionally loaded or unloaded, give them a call. Most importantly, whether you need service or not, with confidence, you can refer Regional to a friend.


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