New York and Florida are the most-searched states for real estate listings on HarmonHomes.com, a leading real estate classifieds Web site for homebuyers.
Data for 2003 shows the top ten most-searched states on HarmonHomes.com are (in this order) New York, Florida, California, Ohio, Pennsylvania, New Jersey, Illinois, Texas, Virginia and Georgia.
Florida recently edged out California as the second most-searched state, as California had historically held that position.
While HarmonHomes.com features a national listings database, this information corresponds with markets that are historic strongholds for Harmon Homes magazines. Harmon Homes has 13 publications in New York, 11 in California and 21 in Ohio. HarmonHomes.com and Harmon Homes are both divisions of Trader Publishing Company.
“HarmonHomes.com has multiplied its listings dramatically in the past few years,” said Ricardo Porter, business development manager of HarmonHomes.com. “This correlates with the fact that real estate advertising spending has shifted radically towards the Internet.”
In fact, according to Borrell & Associates Real Estate Advertising 2003 survey, the Internet has seen an 83.7% gain in real estate advertising revenue since 1996. Experts say this is because the Internet offers highly targeted advertising and is more affordable than traditional media venues.
Headquartered in Virginia Beach, Va., HarmonHomes.com is a leading provider of online real estate classified ads. As a division of Trader Publishing Company and part of Trader’s family of over 20 Web sites, HarmonHomes.com provides a comprehensive homes-for-sale database for homebuyers while serving as a convenient and effective advertising forum for real estate professionals. For more information about HarmonHomes.com, call toll-free 888-632-6111 or visit www.HarmonHomes.com.