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Marketing Mail for Less than The Cost of A Stamp
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Added: 12/29/2003
Type: Summary
Viewed: 721 time(s)
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Marketing Mail for Less than The Cost of A Stamp
MortgageDM.com has announced a new direct marketing program that it says can significantly lower the cost of marketing for mortgage broker firms. The company is offering to produce a complete direct mail solicitation program – including a targeted mailing list, printing and Standard Class postage – for just $0.35 per unit, with a minimum quantity of just 250 units.
“With the rise in interest rates, mortgage brokers are having to search out new leads in order to maintain their sales quotas,” according to Erik Burnett, Senior Vice President of MortgageDM.com. “Our service provides an easy, fast and economical way to communicate with these individuals – for less than the cost of a First Class postage stamp”, according to Burnett.
“Many of our clients were in the habit of printing, signing, folding and stuffing their own letters, then affixing a $0.37 First Class stamp,” he said. “Our service eliminates the cost of printing, eliminates the tedious clerical work, reduces their cost of operations, and allows them to spend more time working leads or closing loans,” he added.
Visitors to the company’s web site can select from 24 different creative programs offered at the 35˘ per unit price. Brokers can supply their own letter copy, use one of the company’s letter templates, or request custom copywriting at no extra charge. The company’s web site states that it can create and produce mailings in as little as 3 days.
Another benefit to brokers who use the company’s services is the company’s nationwide experience with mortgage marketing, according to Burnett. “We know what is working in each region of the U.S., plus we can tweak the offer or copy positioning to reflect local market conditions,” he said.
Complete product and ordering details are available on the company’s web site at www.MortgageDM.com. MortgageDM is a subsidiary of Strategic Direct Marketing, Inc., (www.sdmi3.com). Founded in 1990, the company serves clients across the U.S. in a variety of industries including financial services, manufacturing, health care and insurance.
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