- Pacific Security Capital Ranks #1 in Brand Awareness in Online Commercial Real Estate Lending

Wednesday, 23rd May 2012

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Pacific Security Capital Ranks #1 in Brand Awareness in Online Commercial Real Estate Lending
Added: 03/30/2004 Type: Summary Viewed: 876 time(s) [ Not Rated Yet ]

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Pacific Security Capital Ranks #1 in Brand Awareness in Online Commercial Real Estate Lending

Pacific Security Capital (“PSC”), a commercial real estate investment bank headquartered in Portland, Oregon announced the results of a nationwide brand tracking study conducted for Pacific Security Capital by Seattle based WorldClass Strategy. The study measured overall brand awareness among developers, owners and investors in commercial real estate for brands participating in online commercial real estate lending. The study was commissioned by Pacific Security Capital to better understand the success metrics underlying borrower service and satisfaction.

The results of the study show that the Pacific Security Capital brand is the dominant brand in online commercial real estate lending. Pacific Security Capital’s overall brand recognition exceeds 85% among owners, developers and investors of commercial real estate who are frequent Internet users in major markets and 72% on a nationwide basis.

"The ability to achieve the #1 brand ranking over larger, more mature firms is a not only a strong endorsement of the success of our business model, but more importantly it is a testimony to the approval of the borrowing community in our focus on borrower service and satisfaction,” said Mike Myatt, President of Pacific Security Capital.

Another relevant data point produced by the study is that 92% of the borrowers who closed a commercial real estate loan through Pacific Security Capital are “very satisfied” with the experience. “Pacific Security Capital’s market dominant hold on Internet has allowed it to become one of the fastest growing commercial real estate investment banks in the country by not only increasing the velocity of new originations, but also in our ability to attract the best capital markets professionals in the industry,” said Myatt.

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